From the desk of: Keith Wellman

If you’ve been paying attention you may have
noticed Google’s latest antics…

Over the past few weeks the self-riotous egg
heads at Google adwords have banned the
accounts of over 15,000 direct marketers
Banned for life! Some of the most straight
up marketers I know of. No reasoning, nothing.
Just an email saying go away.

People are starting to panic (including me!)

Google is the most arrogant company on earth
just like Yahoo was in their day. Do these jerks
never learn.

They get 39,000,000,000 (that’s BILLION) views
per month and their traffic is super high quality
and dirt cheap…

They love affiliates and direct marketing

You have GOT to get on this…

Thanks,
Keith Wellman

P.S. PLEASE, whatever you do don’t spend another dime
with Google till you see this.

Guys maybe another reason to work with http://www.elitemediaventures.com Apply for your EMV account while you can!

There are some things that success is not; its not fame, its not money or power.
Success is waking up in the morning and being so excited about what you have to do that you literally fly out the door.
Its getting to work with people you love.
Success is connecting with the world and making people feel.
Its finding a way to bind together people who have nothing in common but a dream.
Its falling asleep at night knowing you did the best job you could.
Success is joy and freedom and friendship…and success is love.

In the last few weeks Google banned an estimated 200,000 AdWords accounts. This was mainly due to affiliates promoting CPA offers that were part of re-billing schemes. However, it seems that the ban also affected affiliates promoting legitimate offers and owners of dormant accounts.

If you received the dreaded email that your account was banned then there is not much you can do. If you call them or send en email to support you will likely receive a reply that this was the decision of the “quality team”. Basically there is no review process, or appeal – you just have to live with it.

There are ways to get your account back or so I have heard but this is a long and tedious process and if Google finds out what you have done then they can easily ban that account as well. Inside sources tell me that Google does not want any sort of CPA offers in their index, so if you are a CPA affiliate then you are fighting an uphill battle.

If you have lost AdWords as a traffic source for your offers then what are you going to do now? Smart affiliates are flocking new a new, yet underground traffic source that thrives on CPA offers – which is called Elite Media Ventures.

Essentially, you are buying traffic per click based on the keywords or urls and via email campaigns. You can direct link your offers and there is no quality score or other limiting factors. The traffic you can generate for as little as $500 is enormous.

CPV has been a secret of many top marketers for the last few years and in fact some are making 5 figures per day simply direct linking to CPA offers from CPV traffic. Now it seems that the secret is out and CPV is becoming more mainstream as marketers are looking for ways to replace lost traffic sources.

There are 5 major players that provide traffic in the PPC field. Some require big deposits to get started, up to $5,000. There is one network which is a real up and comer that provides quality traffic, friendly helpful service and it only costs $500 to get started with application approval.

I highly recommend that you check out Elite Media Ventures at www.elitemediaventures.com, as you can get a discount, instant sign up bonus and get your offers working again!

We’ve long become accustomed to people loudly talking on the cell phones, firing off emails during a meeting, or twittering minute details of their lives, but sometimes it seems that behavior that was once considered rude is not only becoming acceptable but in many cases supersedes more personal communication.

In The Wall Street Journal Rachel Mardsen writes:

Too many people seem to be grasping for ways to connect with others while rarely actually connecting in a way that has true value or significance. What so many people end up with is something that looks like a connection from the outside as they text each other a million times a day, or sign notes with “much love.” Sadly, that’s the new standard of personal value in this technological era.

Last year there was a big push for business to use social media like Facebook and Twitter to communicate with prospects and existing customers. And, if done right, these sites can be great tools to connect with those interested in your product or service. But often when businesses use social media sites, they often mistake this form of communication for the personal touch that it often takes to get someone to enter the sales pipeline or become a customer.

To increase conversions this year, resolve to be more personal in your marketing efforts. Whether it’s picking up the phone, taking someone to lunch, or sending a personalized (not mass mailed) email, be sure your marketing and sales efforts includes efforts that let your prospects and customers know that their more than a Twitter follower or Facebook fans.

That added personal touch can go a long way to filling your sales pipeline and getting many more loyal customers.

Accomplished Entrepreneur and Coveted Consultant Settles Down with Wealth Masters International.

Pity e-mail marketers.

Disgruntled customers call them spammers.

Their bosses demand to know why click-through rates, open rates, and conversion rates aren’t higher or why the subscriber list isn’t growing faster.

Yet, those same bosses swoon when another marketing manager mentions that she wants to promote the brand on Twitter, Facebook, or the next new service and asks for a blank check.

So is e-mail marketing on a death watch when “The Wall Street Journal” publishes an article headlined, “Why Email No Longer Rules…”?

No way.

The WSJ.com article provided grist for ExactTarget’s user conference in Indianapolis this week. With 1,300 people registered, the vendor-sponsored event is one of the largest annual gatherings of e-mail marketers in the United States.

After listening to presentations and chatting with attendees — recognizing their allegiance to e-mail — it’s very clear: E-mail marketing is not stagnant or dead. E-mail marketing continues to evolve; its practitioners are eager to innovate and tap emerging channels such as Twitter and text messaging on mobile phones.

Papa John’s: The Works

At Papa John’s Pizza, the marketing team added Twitter, Facebook, and mobile text messaging to its marketing mix. “We want you to order a pizza wherever you are,” said Jamie Tomes, an online marketing account specialist.

E-mail remains as important as ever. Earlier this year, Papa John’s turned to Facebook to build its e-mail list. Here’s how: Anyone who signed up as a fan of Papa John’s on Facebook during a nine-day period in March 2009 had the chance to win two tickets to the NCAA Men’s Final Four in Detroit. The result? Some 45,000 people signed up as Facebook fans. Using a social forward tool provided by ExactTarget, the campaign is credited with recruiting 130,000 new e-mail subscribers.

While the March Madness Facebook campaign was a slam dunk, Papa John’s continues to build its presence on the social network. For instance, the national strategy on Facebook may be brand building with ads about the pizza chain’s fresh ingredients, while a franchise in Maryland promotes local events such as a fundraiser for a local nonprofit.

Papa John’s also is able to track pizza sales to the delivery of an e-mail marketing message — even if a particular message isn’t opened. All the while, the pizza chain, which has more than 3,300 restaurants in the United States and other countries, continues to rely on print advertisements, including direct mail, inserts in coupon mail packs, and pizza box tops.

E-Mail: Its Death Is Greatly Exaggerated

Much like Mark Twain’s quip that the report about his death was an exaggeration, so too is e-mail’s demise. (For the record, Twain made that quip in 1897; he died 13 years later.)

After I asked BrightWave Marketing CEO Simms Jenkins about the WSJ.com report, he followed up with this e-mail:

“Email has been declared dead too many times to count. Whether it is blogs, RSS, or social media, the fact is email remains the digital communications driver and hub of activity both on the user and marketing side…

Social media, much like search, provides email marketing programs with perfect complementary tools to pursue additional digital avenues for meaningful and measurable conversations. Rather than pursuing one or the other type digital strategies, the savvy marketer will leverage all platforms to deliver the right message at the right time to the customers inbox of choice. Talk of email’s demise is pure hyperbole.”

E-Mail: Too Much of a Good Thing?

Like most e-mail marketers, Tamara Gielen, a consultant based in Belgium, is bullish about e-mail’s future. “It’s a proven channel. It brings in revenue,” she said. What’s more, she points out that she relies on e-mail to alert her when someone sends her a direct message from Twitter or asks to connect on LinkedIn.

But she speculates that e-mail’s effectiveness could decline in the United States. Why? The law in the United States allows marketers to send messages to a consumer unless she opts out of receiving future e-mails from that business. As a result, businesses send e-mail to a consumer even if she hasn’t agreed to receive messages, resulting in an influx of unwanted e-mails. In Gielen’s book, that’s spam. In contrast, Europe requires businesses to obtain opt-in permission from a consumer before adding her to their e-mail list.

“The biggest threat to e-mail is e-mail,” Gielen said, referring to unwanted e-mail.

Getting e-mails delivered to inboxes remains one of the biggest concerns for most e-mail marketers. This makes sense, as any e-mail that doesn’t reach a subscriber surely can’t produce a return.

This won’t change anytime soon, and, frankly, seems to become increasingly more difficult as Internet service providers (ISPs) try to optimize their customers’ experiences in the inbox.

How ISPs manage incoming e-mail is definitely facing a shift. That shift is placing greater importance on reputation. Senders are being held more accountable for delivering engaging content to subscribers.

ISPs use authentication to identify legitimate senders (that is, to detect and delete fraudulent e-mails like spam and phishing=related messages). Authentication is just the starting point, though.

Once a sender can be properly authenticated at both the IP and domain level, the ISP can apply better reputation algorithms to determine if the messages are “wanted” by the subscribers.

How Content Affects the Inbox Gateway

Two main hurdles stand between the e-mail marketer and the inbox:

1. Reputation: Once an e-mail message is authenticated, the ISP applies its sender reputation algorithms to predict whether recipients will “want” that message.

How recipients have acted on previous messages from that sender counts in determining a sender’s reputation. Top metrics generated from activity that make up a sender�s reputation include bounce rates, spam complaints, and recipient interaction.

If too many recipients click the “this is spam” button or give the messages the silent treatment (deleting without opening), the sender reputation takes a hit, which reduces deliverability.

2. Content: It drives reputation factors, which is why content will continue to rule in ISP decisions. I am not talking about content filters here, but the content that causes your recipients to engage with your message. Engagement is quickly becoming a key ingredient in the reputation score.

Do recipients open the message, download images, and click on links? Do they move the message from the spam folder to the inbox? Or do they ignore or delete them without opening?

Note that two of the most important criteria that make up sender reputation (spam complaints and recipient interaction) occur after the message is delivered. It is the message content that drives those recipient decisions.

Your content actually bears three burdens, which is another reason why it’s more important now than ever:

* It has to generate the results you want. The mechanics of deliverability shouldn’t make you overlook your prime reason for sending e-mail in the first place, whether to drive sales, report news, request an action, or confirm a transaction.

* It has to get you into the inbox. As I noted above, your recipients’ actions on previous messages drive this. Have you consistently met or exceeded subscriber expectations? If not, your content needs work.

* In the inbox, your message must stand out in a rising tide of e-mail clutter, including not just more frequent commercial e-mail but also social-network notifications and alerts.

Better Content Drives Greater Engagement

Two key improvements in content can generate more subscriber interest and interaction: an optimized format and a message your subscribers will value.

1. Push the “Easy” Button

Okay, so there’s no real “easy” button. But, if there were, this is how it would transform your e-mail message to reduce the barriers to engagement:

* It blends text with images so that the main value of the message renders even with images off.

* The sender and subject line clearly show who sent the e-mail, what it says, and why the subscriber should open it.

* The first line of text repeats the most important point in the message, (not just the subject line), whether an offer, call to action, or confirmation.

* The message renders well on any platform: desktop, netbook, smart phone, or basic cellphone.

* The body copy explains what you want your recipient to learn or do, with clear calls to action.

* Contact and unsubscribe information are posted where they’re most likely to be seen.

2. Push the “Engagement” Button

Actually, there kind of is an “engagement” button, but it’s not labeled as such.

It’s the “submit” button you click to create meaningful segments within your mailing list or to set up a lifecycle program that relies less on broadcast messages and more on e-mail closely aligned with subscriber preferences and behavior.

Segmenting your database creates mini-mailing lists, each of which can receive a different version of your message tailored to common preferences or actions.

Lifecycle messages include confirmations, shopping-cart or payment reminders, account advisories, win-back or reactivation campaigns, and the like.

These speak to past actions with your company or brand, which makes them more relevant than the average broadcast message.

Caveat: Shiny New Toys Alone Don’t Create Engagement

Video and social-network link-sharing are hot new tools that marketers are beginning to add to messages to increase engagement. However, if readers aren’t into your messages now, these new toys won’t make your messages more valuable.

Video can have a purpose in e-mail. Sending a message with a recipe and a video showing how to make it is engaging. A video of your last television commercial talking about your weekly discount is not.

It’s like the early days of the Web, when people used animation indiscriminately to attract the eye without adding value.

Images should support copy, not replace it. Same for video. It should support the message and encourage a positive decision, not distract from it.

Social links help you connect with your subscribers and in a different channel. Your content must be so great people are driven to share it. The link merely facilitates the process your content started.

Until next time, keep on deliverin’!

Fresh MLM Leads, What Makes Them “Fresh?”

In the earlier days, before our discovery of Fresh MLM Leads, and after hearing many of our own personal prospects say, “Is this a network marketing business? If so, I’m not interested”, we just knew that we were not reaching the right types of prospects. The problem was, our mlm sponsoring system was flawed. We were dipping into the same small pool looking for the same fish everyone else was looking for. The same pool of prospecting leads that everyone else was using. The end result? Not interested.

What’s a better way? Find larger pools to prospect. Easier said than done you say? Not really. Fresh mlm leads, biz opp leads, and work at home leads are easily generated with just a little bit of work. For those not interested in working at building their home business, you may as well quit reading right here. As they say in the popular office supplies tv ad, “There’s no easy button”.
“Marketing” Is An Important Ally Of The True Network Marketer

First task at hand, if generating leads for mlm is “made for the Net”, why aren’t more networkers using it in precisely that manner? Why, ask why we say. The term network marketing implies a mastery of marketing, however, this is just not the case. It may actually be the other way around.

Most mlmers, through no fault of their own, have, at one time or another, tried to force feed offline marketing methods to an online world. The end result? Poor results or no results to say the least. Can this be rectified? Most certainly, it’s just a learning process. Learning the differences between internet and traditional marketing.
What Makes An MLM Lead Truly “Fresh”?

Generally speaking, a lead is deemed “fresh” when the contact was made no more than 48 hours ago. How is the contact made? There are literally countless ways to obtain direct marketing leads. The usual suspects are the internet (website and email), direct advertising (mailing brochures, postcards etc.), the telephone, referrals, and the face-to-face approach. What’s the bottom line? No matter the source of the prospects on your mlm lists, the fresher the lead, the better chances of a favorable followup.

If you have to turn to cheap leads out of sheer desperation, beware. Someone once told us to never invest when we were broke. Desperation usually comes just before broke in our experience, so that would not be a good time to investigate purchasing business mlm leads.
6 Common Sense Things To Look For In A Fresh MLM Lead.

* How many times has the lead been sold? Some brokers sell the same leads as many as 50 times!
* Are they specific to a geographic region you are targeting? Lists for Quebec are useless to you if your company doesn’t allow Canadian prospecting.
* How qualified are the prospects?
* How were the leads generated? Are they incentivised or are they double opt in?
* What type of reputation does the broker have and how long have they been supplying leads?
* Are they being sold cheaply because of their age or because of the number of times they have been sold?

Just as a predator would single out a weak or injured animal as their target, so too would an unscrupulous leads broker target his or her victims. There are many inherent opportunities for fraud within this system, and with the preponderance of “me too” brokers, there is no doubt that it’s taking place in this industry. Try out the best leads avaulble on the market today at www.mlmleadcenter.com as seen in The Ultimate Guie To Network marketing by Dr. Joe Rubino.

Hello everyone I am currently working on my homepage and should be done soon I will be updating and blogging daily so check back in everyday for new posts and updates. Thanks! Dustin